Tri-fold Brochure Cover
Insert front and back
Annual Report Cover
Tri-fold Invitation Front
Tri-fold Invitation Back
Annual Report Cover
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Challenge: To create a “give-away” brochure that
would help increase membership and create
renewed interest in this 200-plus-year-old, historic-
membership library. The Athenæum is known for its
collection of rare and current books, exciting
programs, and membership benefits, and is a viable,
current, family-oriented “haven”.
Solution: The package contained six stand-alone
cards, each one with a “juicy” photo on the front and
information on the back. With this format the
Athenæum is able to update any one card without
having to reprint the entire package when any
Challenge: Yet another save-the-date postcard to
catch the recipients’ attention as the card falls
through the mail slot.
Solution: A search through my encyclopedia of
mental images gathered over the years turned up an
image that is familiar to library-ites and so I used it in
a slightly unfamiliar way to create a smile, an “aha”
moment, and to convey our message.
Challenge: To create a large poster for placement at
the Circulation Desk to remind library members of an
ongoing Annual Appeal.
Solution: The Director of Development gathered
books from the library’s collection with titles
suggestive of generosity, giving, and best intentions.
I photographed the stack, silhouetted it, and placed it
on a background of “Athenaeum green”. Once
the poster was printed and positioned, the DOD was
able to easily update the progress of this fundraising
Challenge: Dorcas Place Adult and Family Learning
Center provides low-income Rhode Islanders
educational opportunities to realize their full potential
through literacy, workplace training, college
preparatory programs, and employment. Each year
Dorcas Place presents a “state-of-the-organization”
report in a style that demonstrates their commitment
to its mission, and helps both constituents and
funders learn how that mission has been met.
Solution: Among the many effective programs at
Dorcas Place is The Clothing Collaborative. When
walking through the building one day, I wandered into
the room that holds donated clothing. There hanging
above the clothing racks all around the room was this
wonderful collection of recently donated hats.
Hmmmm… wouldn’t they make an exciting design
tool to use throughout the Annual Report –
symbolizing the diversity and richness of the
constituents who benefit from this meaningful
Challenge: Design an invitation to the opening-night
performance of the revival of The Science Project,
which had not been performed in the past ten years.
Solution: No current photography existed, but in
researching photos from the previous production,
I was repeatedly drawn back to the one where three
people were standing on one side of the board
balanced by one on the other – how did they do that?
It certainly was intriguing, so I drew a silhouette of
the image from the photo – and voila!
Challenge: Design an invitation to the 20th
Solution: Dream up a hot copy line for a cool
fundraiser, done up in contrasting vibrant colors to
hint at the notion of the fun that the evening
Challenge: To create a compelling invitation to a golf
Solution: Seemed logical to impose YIA’s logo right
onto the golf ball, with lots of blue skies to indicate
a good time ahead.
Challenge: To create a CASE FOR SUPPORT for
potential corporate and private funders, combining the
vigor and energy of this youth-led organization in a
format that at the same time conveyed its credible
and responsible mission.
Solution: Using this photo on the cover shows the
many faces of leadership, and again inside, balancing
the text with photos to demonstrate some of the
activities in which YIA members are engaged.
Challenge: To create a direct mail specifically
targeting those who gave last year but not this year.
Solution: Using fundraiser jargon (LYBUNT: Last Year
But Unfortunately Not This) politely reminds donors
that they had supported the organization in prior
years and gently nudges them to remember
Youth In Action this year.
Challenge: An ongoing challenge this membership
organization faces is to educate the Providence
community-at-large about the variety of programs
offered of which many are free and open to the public.
Solution: I decided to create a collage of faces –
users so to speak – to show the diversity of age, sex,
and ethnicity. Oh, and by the way, that’s me over
there in the lower left-hand corner.
Challenge: To create a memorable image for a save-
the-date postcard for the upcoming Micro-Memoir
Solution: Taking a prompt from the title and using a
mini-pencil was an engaging way to indicate that the
evening would lead attendees to create short, to-the-
Challenge: To create a provocative image to attract
attendance to this upcoming Salon, one in a series of
many that had been dedicated to Proust over the past
Solution: The membership had become quite familiar
with Proust’s image. By taking a partial segment of
what has become a familiar image and placing it as if
he were stealthily observing, surrounding it with a
lace sampling from the late 19th century, and then
pairing it with the incongruity of hot pink for the type
– a curious combination developed that spoke to the
nature and topic of this particular Salon.
Challenge: The International Institute was planning
a tribute to their Executive Director, Bill Shuey, and
the historical role he has played in leading the
organization for more than 25 years.
Solution: In looking at some of the photos the
Director of Development sent along I came across
a photo of Bill in 1984 – sideburns and clothes
triggering many thoughts of the noteworthy events
that have taken place between then and now. Using
my dear friend Google, I was able to identify many
significant events and decided to use them to lay out
the long path between 1984 and now – trying to
demonstrate Bill’s great accomplishment of manning
the helm at International Institute through it all.
Challenge: SCLT has participated in the creation
of over 50 community and neighborhood gardens
throughout the City of Providence. The organization
needed to update a previous version of their map that
had become quite confusing and an unflattering
representation of SCLT’s significant accomplishments.
The new map showcases both the number of gardens
and the variety of partnerships involved in their
Solution: Organization of the information was the
first and key step before deciding on a visual
presentation. And then, conveniently the gardens
broke up into 3 groups and the SCLT logo has 4
Challenge: Create an invitation to an annual
fundraising event called Bloom.
Solution: Just trying to play off the name of the
event with a striking image that symbolizes growth,
beauty, and maturity.
Challenge: Create a “take away” brochure for Button
Hole’s front desk, numerous hotels’ lobbies and the
Providence Chamber of Commerce, to alert people
about the existence of this short-course program
where inner-city kids learn golf and the lessons of
sportsmanship inherent in the game. Local golf
enthusiasts, grants, and the local business
community support Button Hole operations and
Solution: Not being a golfer myself, nonetheless I am
repeatedly impressed each time I visit this pristine
course sequestered in the middle of a multi-cultural,
urban environment. The buckets of balls – some used
and some just there waiting to become part of
someone’s story, and the irons – also gathered and
waiting – both hint of sunny days and great
Golfers hearing “short course” might be likely to
dismiss this venue so I included the map to display
the breadth and scope of this very beautiful and
Challenge: The school had recently acquired a
familiar Providence icon, the Engle Tire Building.
The building was to be razed so that a much-needed
addition to UCAP could be constructed on the site.
There was to be a fund-raising event to attract donors
to this very worthwhile cause.
Solution: The fact that Engle was to be razed was
newsworthy and so, to show this event was
happening, I used Photoshop and added the
demolition ball and the billboard, to create an
invitation to the kick-off party.
By the way, the letters that had marked the front of
the building for decades, brought a handsome price at
the auction event!