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        Home Not-for-Profits Small Businesses Educational Institutions Resumé Contact
 

Youth In Action

Providence, RI

 

The Providence Athenaeum

Providence, RI

 

Challenge: To create a “give-away” brochure that

would help increase membership and create

renewed interest in this 200-plus-year-old, historic-

membership library. The Athenæum is known for its

collection of rare and current books, exciting

programs, and membership benefits, and is a viable,

current, family-oriented “haven”.

Solution: The package contained six stand-alone

cards, each one with a “juicy” photo on the front and

information on the back. With this format the

Athenæum is able to update any one card without

having to reprint the entire package when any

information changes.

 

Challenge: Yet another save-the-date postcard to

catch the recipients’ attention as the card falls

through the mail slot.

Solution: A search through my encyclopedia of

mental images gathered over the years turned up an

image that is familiar to library-ites and so I used it in

a slightly unfamiliar way to create a smile, an “aha”

moment, and to convey our message.

 

Challenge: To create a large poster for placement at

the Circulation Desk to remind library members of an

ongoing Annual Appeal.

Solution: The Director of Development gathered

books from the library’s collection with titles

suggestive of generosity, giving, and best intentions.

I photographed the stack, silhouetted it, and placed it

on a background of “Athenaeum green”. Once

the poster was printed and positioned, the DOD was

able to easily update the progress of this fundraising

campaign.

 

Dorcas Place

Providence, RI

 

Challenge: Dorcas Place Adult and Family Learning

Center provides low-income Rhode Islanders

educational opportunities to realize their full potential

through literacy, workplace training, college

preparatory programs, and employment. Each year

Dorcas Place presents a “state-of-the-organization”

report in a style that demonstrates their commitment

to its mission, and helps both constituents and

funders learn how that mission has been met.

Solution: Among the many effective programs at

Dorcas Place is The Clothing Collaborative. When

walking through the building one day, I wandered into

the room that holds donated clothing. There hanging

above the clothing racks all around the room was this

wonderful collection of recently donated hats.

Hmmmm… wouldn’t they make an exciting design

tool to use throughout the Annual Report –

symbolizing the diversity and richness of the

constituents who benefit from this meaningful

program.

 

Everett Dance Theatre

Providence, RI

 

Challenge: Design an invitation to the opening-night

performance of the revival of The Science Project, 

which had not been performed in the past ten years.

Solution: No current photography existed, but in

researching photos from the previous production,

I was repeatedly drawn back to the one where three

people were standing on one side of the board

balanced by one on the other – how did they do that?

It certainly was intriguing, so I drew a silhouette of

the image from the photo – and voila!

 

Challenge: Design an invitation to the 20th

anniversary celebration.

Solution: Dream up a hot copy line for a cool

fundraiser, done up in contrasting vibrant colors to

hint at the notion of the fun that the evening

promised.

 

Challenge: To create a compelling invitation to a golf

tournament/fundraiser.

Solution: Seemed logical to impose YIA’s logo right

onto the golf ball, with lots of blue skies to indicate

a good time ahead.

 

Challenge: To create a CASE FOR SUPPORT for

potential corporate and private funders, combining the

vigor and energy of this youth-led organization in a

format that at the same time conveyed its credible

and responsible mission.

Solution: Using this photo on the cover shows the

many faces of leadership, and again inside, balancing

the text with photos to demonstrate some of the

activities in which YIA members are engaged.

 

Challenge: To create a direct mail specifically

targeting those who gave last year but not this year.

Solution: Using fundraiser jargon (LYBUNT: Last Year

But Unfortunately Not This) politely reminds donors

that they had supported the organization in prior

years and gently nudges them to remember

Youth In Action this year.

 

Challenge: An ongoing challenge this membership

organization faces is to educate the Providence

community-at-large about the variety of programs

offered of which many are free and open to the public.

Solution: I decided to create a collage of faces – 

users so to speak – to show the diversity of age, sex,

and ethnicity. Oh, and by the way, that’s me over

there in the lower left-hand corner.

 

Challenge: To create a memorable image for a save-

the-date postcard for the upcoming Micro-Memoir

program.

Solution: Taking a prompt from the title and using a

mini-pencil was an engaging way to indicate that the

evening would lead attendees to create short, to-the-

point memoirs.

 

Challenge: To create a provocative image to attract

attendance to this upcoming Salon, one in a series of

many that had been dedicated to Proust over the past

few years. 

Solution: The membership had become quite familiar

with Proust’s image. By taking a partial segment of

what has become a familiar image and placing it as if

he were stealthily observing, surrounding it with a

lace sampling from the late 19th century, and then

pairing it with the incongruity of hot pink for the type

– a curious combination developed that spoke to the

nature and topic of this particular Salon.

 

International Institute

Providence, RI

 

Challenge: The International Institute was planning

a tribute to their Executive Director, Bill Shuey, and

the historical role he has played in leading the

organization for more than 25 years.

Solution: In looking at some of the photos the

Director of Development sent along I came across

a photo of Bill in 1984 – sideburns and clothes

triggering many thoughts of the noteworthy events

that have taken place between then and now. Using

my dear friend Google, I was able to identify many

significant events and decided to use them to lay out

the long path between 1984 and now – trying to

demonstrate Bill’s great accomplishment of manning

the helm at International Institute through it all.

 

Southside Community Landtrust

Providence, RI

 

Challenge: SCLT has participated in the creation

of over 50 community and neighborhood gardens

throughout the City of Providence. The organization

needed to update a previous version of their map that

had become quite confusing and an unflattering

representation of SCLT’s significant accomplishments.

The new map showcases both the number of gardens

and the variety of partnerships involved in their

creation.

Solution: Organization of the information was the

first and key step before deciding on a visual

presentation. And then, conveniently the gardens

broke up into 3 groups and the SCLT logo has 4

colors. Voila!

 

Challenge: Create an invitation to an annual

fundraising event called Bloom.

Solution: Just trying to play off the name of the

event with a striking image that symbolizes growth,

beauty, and maturity.

 

Button Hole Golf Course

Providence, RI

 

Challenge: Create a “take away” brochure for Button

Hole’s front desk, numerous hotels’ lobbies and the

Providence Chamber of Commerce, to alert people

about the existence of this short-course program

where inner-city kids learn golf and the lessons of

sportsmanship inherent in the game. Local golf

enthusiasts, grants, and the local business

community support Button Hole operations and

programs.

Solution: Not being a golfer myself, nonetheless I am

repeatedly impressed each time I visit this pristine

course sequestered in the middle of a multi-cultural,

urban environment. The buckets of balls – some used

and some just there waiting to become part of

someone’s story, and the irons – also gathered and

waiting – both hint of sunny days and great

expectations. 

Golfers hearing “short course” might be likely to

dismiss this venue so I included the map to display

the breadth and scope of this very beautiful and

functional destination.

 

Urban Collaborative Accelerated Program

Providence, RI

 

Challenge: The school had recently acquired a

familiar Providence icon, the Engle Tire Building.

The building was to be razed so that a much-needed

addition to UCAP could be constructed on the site.

There was to be a fund-raising event to attract donors

to this very worthwhile cause.

Solution: The fact that Engle was to be razed was

newsworthy and so, to show this event was

happening, I used Photoshop and added the

demolition ball and the billboard, to create an

invitation to the kick-off party.

By the way, the letters that had marked the front of

the building for decades, brought a handsome price at

the auction event!