Donor Solicitation

Spectrum Award


Brochure Covers

Brochure outside

Brochure inside





Step Card — front, back

Show and Tell cover

Show and Tell Inside Spread

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Challenge: LearningSpring School is a NYC

independent school for children who have been

diagnosed on the autism spectrum, more specifically

with Asperger Syndrome. The Board of Trustees

initiated an award to be given at their annual

fundraising benefit, honoring those who had made a

significant contribution in their advocacy to this cause.

Solution: Being “on the spectrum” has become the

terminology commonly used to identify people with

this diagnosis. Well, I just took the icon of the color

wheel – a spectrum of another sort – and we named

the award The Spectrum Award in an attempt to flip

the negative impact often associated with “being on

the spectrum” into a colorful new spin.   


Challenge: The school decided to hold its first-ever

alumni reunion! How could I get the message to

alums so that they would know what they could

expect and bring them back into the high school

state-of-mind one more time?

Solution: I decided to use the dictionary definition to

convey the message.


LearningSpring School

New York, NY


Academy for Career Exploration (ACE)

Providence, RI


Challenge: In addition to a rigorous academic

program TCCA offers three unique programs as it

prepares its students for a productive life after high

school. We wanted these booklets to be able to either

stand together or stand alone.

Solution: Using the school color identifies them as a

unit, yet putting a basic circle, square, or triangle on

the front lets the reader know that each brochure

tells a different story.


International Charter School

Pawtucket, RI


Challenge: The International Charter School is

unique for its 50/50 bilingual, full-immersion, dual-

language instructional model, in which students learn

in English and Spanish, or in English and Portuguese.

In an effort to begin to build a “culture of giving,” the

administration wanted to educate the parents about

some ways funds had been acquired that year, and by

example, stimulate thoughts for ways families might

consider donations and/or contributions.

Solution: The communication called for a

straightforward presentation of information on the

variety of options available, supplemented by

wonderful heartwarming photos of ICS students.

(Each printed piece is produced in all three languages

– always a bit challenging, as the Spanish is

considerably lengthier than the English – so this has

to be factored into the initial design scheme.)


Challenge: Each year the school holds its annual

Primavera! event on the first weekend of spring,

intending to create a party environment where all

members of the school community join together for

good food, good entertainment, and good shopping

opportunities, as they raise needed funds for the


Solution: Happy happy happy – shown in Spanish

here, but printed in all three language of the school –

in an attempt to set the mood for the fun to be had

by coming to the party.


Challenge: To create a vehicle to promote the

school, educate people about the school, and

fundraise on behalf of the school.

Solution: The Children’s Garden seemed like the

perfect showcase as, in addition to generating a crop

of more than 21 vegetables, fruits, and herbs during

the summer previous year, activities in the garden are

fully integrated into the math, science, and health

and wellness curricula, and showcase the multi-lingual

culture of the school.

Parents were asked to contribute family recipes that

included at least one of something grown in the

garden. All recipes were printed in a color-coded

format (English in blue, Spanish in orange, and

Portuguese in green). Illustrations made by students

and sparkling photographs were included to highlight

the unique qualities of this wonderful school.


The Summit School

Jamaica Estates, NY


Challenge: To report on and promote the many

positive events and programs that go on at the

Summit School, particularly in this case, the fact that

monies raised in the school’s capital campaign were

being “constructively” used to add a 7,500 square

foot addition to Summit’s Upper School building.

Solution: Pictures, lots of pictures – each one is

worth a thousand words!


Challenge: Devise a way for families, unable to

commit to a multi-year, larger capital-campaign gift,

to participate by making one-time gifts at the level at

which they are most able.

Solution: Remembering the old adageWhen times

get tough, the tough go shopping,” an actual

shopping list was created to include many of the items

that were needed to outfit the classrooms in the new

addition. By offering a variety of price levels, people

were able to “opt in” rather than “opt out” of the

fundraising campaign efforts.


Challenge: The Summit School needed a generic

invitation for a series of gatherings to educate the

parents about the newly-launched capital campaign.

Solution: This copy line reminds parents that the

success of the Summit program is the result of the

partnership between school administrators, faculty,

students, and their families. This invitation reminded

parents that they are an essential piece, and that this

is a time when their help is needed.


Bryant University

Smithfield, RI


Challenge: To create a stand-alone promotional piece

for the Information Services (technology) Department

that would mesh with other university publications.

Solution: Respecting the black-and-gold combo 

established by Bryant’s in-house publications

department, this packet is made up of eight step-

cards neatly layered, four on the right, four on the

left, each with “hip” photography on the face and a

detailed description of each feature on the back.  


The Churchill School and Center

New York, NY


Challenge: To design a communication on behalf of

this independent school for children of normal to high

intelligence who struggle with learning disabilities, as

an announcement to both parents and potential

donors at the launch of Churchill’s $21-million-dollar

capital campaign to include the renovation and move

to a significantly larger building, allowing enrollment

to double and the addition of a high school. 

Solution:  Previously, the school was located in two

back-to-back brownstones, without a gym, a library,

computer labs… you get the point. The cover features

a transparent overlay that shows the dramatic

increase in size. Listing the actual rooms on each

floor, and then making note of the direct impact on

the program, helped viewers to realize the spectacular

difference this new facility would have on the valuable

educational program offered at Churchill. And it did!